Phil Vischer and the Theology of Jellyfish

Originally posted on my Watching God blog on Patheos.
Phil Vischer has always been one of my favorite storytellers. My kids drew up watching Vischer’s VeggieTales—a rare faith-based product that was both seriously Christian and delightfully entertaining—and he’s continued telling stories through his JellyTelly characters, headed by the intrepid big-headed puppet Buck Denver.
But his latest feels like one of the most personal stories he’s told yet.
“You might even call it autobiographical,” Vischer told me.
1008galaxybuckIn Galaxy Buck: Mission to Sector 9 (available onOct. 11 here and lots of other places), Buck has made a career change—from “Man of News” to a phone jockey in a galactic parachurch ministry. And while one should never look down’s one bulbous felt nose at gainful employment, Buck does bridle at spending his days in a non-descript cubicle. He keeps a poster that says “God wants you to do big things,” and he just doesn’t think shipping out tote bags really fits the “big things” bill.
But when he gets the chance to do something really big—hop in a spaceship with his own fearless crew to fix a transmitting station on an (ahem) uninhabited planet—things go Martian in a hurry. A sandstorm whips up. His crewmates disappear. A critical transmitter component is oddly missing. And Buck soon finds himself in the company of a strange, old hermit who promptly tears Buck’s prized poster in two.
He gives the top half—the half that says “God wants you”—back to Buck.
“I need the other half,” Buck says.
“No you don’t,” the hermit insists.
And he takes Buck on a tour of his jellyfish farm—suggesting that it’s the jellyfish who get what we Christians are supposed to be doing. We’re supposed to float on the current of God’s love and take it to where He takes us. Buck doesn’t need to stress himself out over the need to do “big things” for God. God isn’t interested in our performance. He’s just interested in us.
Vischer knows all about trying to do big things for God. VeggieTales, the core product of Vischer’s Big Idea Entertainment, was a runaway phenomenon in the late 1990s. But the company eventually collapsed—a history that Vischer himself unpacks in ablog. “I wanted to build the next Disney,” he wrote in 2004. But to achieve this—to do this “big thing”—required more money, more people, more effort and, as it turns out, a great deal more debt. Eventually the whole thing fell apart after the release of Jonah: a VeggieTales Movie. Big Idea went into bankruptcy and the VeggieTales brand was sold.
“Following God starts with a relinquishment of your own ego, your own goals,” Vischer says. It was a painful lesson, and one he shares in talks at churches and college campuses across the country. Now, he’s teaching the same lesson to the children and families he’s been reaching for most of his adult life, using it as a counterbalance to one of the culture’s most seductive themes.
1008 phil vischerChildren’s programming is often replete with messages about following your dreams, according to Vischer. “There’s the assumption in there that if I want it, it must be good,” he says. “But just because I want something, is it automatically good for you?” Even kids get that that’s not true, Vischer adds, “but once we start using the language of dream, there’s a moral implication.”
Vischer’s trying to simply hang out in the current of God’s love these days: No accident that he calls his new business Jellyfish Labs. And instead of spending months and months crafting a computer-animated VeggieTales story, Buck Denver and his gamut of puppets allow him to turn things around much more quickly and be a bit more spontaneous, too—particularly in his popular podcasts.
He talks about the four years and the millions of dollars he and his team spent makingJonah. When it was all done, the team still had to piece together some extras for the DVD—including an audio commentary featuring Mr. Lunt (voiced by Vischer) and Larry the Cucumber (Mike Nawrocki).
“We ad-libbed the whole thing,” Vischer says, “and it was funnier than the movie was!”
‘Course, being funny isn’t something that Christians always do well, even Christian entertainers. And Vischer admits that it’s a ticklish thing to pull off. “People who make Christian films are usually deadly serious,” he says. They go into their stories hoping to save audiences from hell itself.
I’ve got to save them,” Vischer says, stepping into the shoes of a Christian storyteller, “and hey, that made me just think of something funny!
It makes what Vischer does all the more remarkable, I think.
“I’m not a pure storyteller,” he admits. “I would have a hard time writing a novel—500 pages with some hinted-at lessons.”
Which is fine. As Buck Denver himself might say, God doesn’t call us all to write big books. But Vischer, as a hybrid teacher and storyteller, has found a nice sweet spot for himself, has made a pretty big difference.

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